The LIAAC Blog

News and thoughts from the Long Island Association for AIDS Care

LIAAC honors National Latino AIDS Awareness Day through Project REACH

By Gail Barouh

The last day of Hispanic Heritage Month, October 15th, has been designated as National Latino AIDS Awareness Day (NLAAD). In 2003, NLAAD was established in response to the impact of HIV and AIDS on Hispanic/Latino communities nationwide. NLAAD is a national community mobilization and social marketing campaign that unites the Hispanic/Latino community in efforts to raise HIV awareness, promotion of HIV testing, prevention and education; in addition to other critical health issues such as Viral Hepatitis, Sexually Transmitted Infections and Tuberculosis. NLAAD’s promotion helps to improve the ability of community based organizations, such as LIAAC to provide HIV testing, prevention and education services through collaboration and partnership opportunities. This year’s theme, “Latinos Unite! Let’s stay Healthy! Get Tested for HIV!”, helps to focus the communities imperative to stick together, be healthy and aware of your status. The Hispanic/Latino community is at high risk, accounting for 17% of AIDS cases.

LIAAC is also focused on this goal through project REACH, (Risk Education Awareness Community Health.) Through this program we offer risk reduction education and assessment, as well as referrals to primary health care treatment and community based services, not only in HIV, but Hepatitis C and other sexually transmitted diseases as well. In order to reach the Hispanic/Latino community on this national health day, we are ramping up our outreach efforts. For more information, call our hotline at 1-877-865-4222, or to find out where we will be offering testing, visit the events section of our Facebook page at For more specific information on NLAAD, go to:

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